I remember when cookie stuffing / attribution fraud was a big deal, and perhaps it still is.
I think at some level you have to try to run A/B tests to get a better picture of true attribution, but it's quite a big leap to actually turn off a marketing channel even for a short period of time! I know it was well publicized that Uber did it and uncovered a lot of install fraud, and Airbnb has claimed some success in dialing back marketing.
The supersonic travel puzzle is interesting. It's a pet peeve of mine when people say that something is "profitable" when it clearly wasn't without highly creative accounting...if it was economically profitable they'd still be doing it.
One challenge I don't think they mentioned is that airlines compete on frequency - it's better to have 4 flights a day with 30 business class seats each than 1 flight with 120, you have a much better chance of delivering a compatible schedule with any given traveler, who can always fly a different airline. Is it even possible to have a supersonic red-eye from JFK to London, assuming you have to arrive after 6am?
I think there has to be some market based on the cool factor, and I think the private jet option potentially solves a problem in entertainment/professional sports - it might be worth the extra cost to be able to deliver the best soccer players to cities all around the world every weekend, instead of being stuck in the same saturated European markets. Here's to hoping they can make it work.
I remember when cookie stuffing / attribution fraud was a big deal, and perhaps it still is.
I think at some level you have to try to run A/B tests to get a better picture of true attribution, but it's quite a big leap to actually turn off a marketing channel even for a short period of time! I know it was well publicized that Uber did it and uncovered a lot of install fraud, and Airbnb has claimed some success in dialing back marketing.
The supersonic travel puzzle is interesting. It's a pet peeve of mine when people say that something is "profitable" when it clearly wasn't without highly creative accounting...if it was economically profitable they'd still be doing it.
One challenge I don't think they mentioned is that airlines compete on frequency - it's better to have 4 flights a day with 30 business class seats each than 1 flight with 120, you have a much better chance of delivering a compatible schedule with any given traveler, who can always fly a different airline. Is it even possible to have a supersonic red-eye from JFK to London, assuming you have to arrive after 6am?
I think there has to be some market based on the cool factor, and I think the private jet option potentially solves a problem in entertainment/professional sports - it might be worth the extra cost to be able to deliver the best soccer players to cities all around the world every weekend, instead of being stuck in the same saturated European markets. Here's to hoping they can make it work.
Yeah, agreed on "profitable", which can be almost meaningless if you don't untangle things.
Good observations, thanks!
Clayton Dodge runs a good Twitter acct for Pattern Language. https://twitter.com/apatterntolearn
If anyone ❤️some good browser usage, try Vimium or Vimari for keyboard-based navigation.
Didn't know these browsers.. may be too nerdy even for me, but will check it out, thanks!
Rather, "try these browser extensions, Vimium for Chrome or Vimari for Safair. Keyboard-based navigation may change your life."
Ah, yes, saw they were extensions soon after I wrote that. Vimium looks interesting.. learning curve, but could work 🤔