"And these companies, when they are publicly traded, reveal a lot about themselves, their products, their technologies, and their inner workings. So it’s an endless playground for someone who’s curious and likes to learn about how things work."

This perfectly captures it for me. I remember around the time I found out what a 10-K was. And that companies like Nike and McDonald's actually put all that info out there for random people like me to read. It blew my mind that all that info was even meticulously tracked and collected in one place, never mind that I had access to it. Felt like a kid on Christmas.

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